If you’re a coffee savant, chances are you require a freshly-ground batch of whole bean coffee every morning before you can step out the door. But, if you happen to enjoy a cup of joe every now and then, you may be wondering what the big deal is about whole bean coffee – why has it taken over grocery store shelves and café menus? What happened to the days where everyone had a giant tub of Folgers in their cupboard, tossed some into the instant coffee maker and called it a day? Well, there are plenty of reasons why whole bean coffee has become such a hot commodity. That’s because it provides many great benefits over alternatives like grounds, K-cups and other pre-packaged products. Let’s take a look at why whole beans reign supreme in the coffee industry.